Press
Release From National Stationery Show
THE NATIONAL STATIONERY
SHOW ANNOUNCES WINNERS OF THE BEST NEW PRODUCT AWARDS
WHITE PLAINS, N.Y.— The National Stationery Show
has announced the winners of the first annual Best New
Product Awards competition, recognizing new and innovative
merchandise introduced at the National Stationery Show.
Prizes were awarded in four product categories in the
following manufacturers:
• Decorative Home Office FlexAddress Systems' address
book with replaceable entries for outdated information
• Party Product Helen & Evelyn's Shopper Topper,
a combined greeting card and gift bag closure
• Stationery/Paper Product Paper Products Design
U.S. Inc., paper plates and rice paper napkins designed
by MacKenzie-Childs, Ltd.
• General Merchandise The Ensemble Company's decorative
wall hanging from the Perelberg line
According to Patti Stracher, show manager, "There
is a great deal of product diversity in the stationery
industry and we felt it was important to formally recognize
the various categories existing within the trade."
The panel of judges included industry experts from the
five industry trade publications: Trisha Drain, editor
of Party & Paper Retailer, Chris Gigley, stationery
editor of Gifts & Stationery Business, Leslie Allen,
stationery focus editor of Gifts & Decorative Accessories,
Kathy Krassner, co-editor of Giftware News and Joyce
Washnik, publisher of Giftbeat. Winners were chosen
based on innovative product design, aesthetic appeal,
creative use of materials or construction and designs
with an emphasis on new technology.
The National Stationery Show is the premier U.S. market
for stationery in approximately 100 merchandise categories.
This year's show features more than 1,400 exhibitors,
with attendance expected to exceed 20,000 domestic and
international retailers representing both specialty
and high-volume stores.
FLEXADDRESS IN THE NEWS
"Who Really Needs A Suit? Instead of a business-as-usual
uniform, six work looks, from a proper dress to easy
pants, in a newsy mix of bone and brights." FLEXADDRESS
Manhattan Edition" featured in Schoolgirl Chic
fashion spread. MADEMOISELLE
De-Stress Your Social Life: How to Lose the Losers,
Keep the Keepers Article. "But before you give
anuyone the boot, keep in mind that, as with old clothes,
you don't always need to sometimes it's just a matter
of doing a little tailoring. Is someone still in your
address book even though the two of you have stopped
speaking? According to Judith Moncrieff Baldwin, author
of What Your Little Black Book Reveals (SFC Communications,
1996), you should ask yourself, 'Why am I holding on
to this person? Why don't I ever call her? What unfinished
business do I have here?' " MADEMOISELLE
FLEXADDRESS REVIEWS
"No sooner had I retyped my entire address book...than
I discovered FLEXADDRESS, a system designed by Judith
Moncrieff to organize and update addresses in a more
rational way. Graphic organization of the FlexApeel®
pages...is clean and legible, with pleasantly unpretentious
typography." MIAMI HERALD
"FlexApeel®
could be the next best personal organizing aid...this
product tackles the time-consuming task of keeping address/phone
book current, neat and alphabetized." DETROIT
NEWS
"FlexApeel®
joins the war against paperwork mess in the office and
home...There are signs that FlexApeel®
could be the next best 'personal organizing system'
for the middle part of the time-scarce decade."
GANNETT SUBURBAN NEWSPAPERS
"Old addresses never die—they just peel away...FlexApeel®,
which looks like a standard loose-leaf address book
page, lets you peel off an old entry and replace it
with the new address..." BOSTON GLOBE
"What's
a busy person prone to perfection to do when a phone
number's no longer needed or a loved one has moved on?
Perhaps a new product called FlexApeel®...will
put an end to copying address books." NEW YORK
NEWSDAY
"The
new FLEXADDDRESS LIFETIME ADDRESS BOOK...will help bring
some order out of chaos."
NEW YORK DAILY NEWS
"A roundup of great gadgets for your organizer...From
FlexApeel®:
address pages with individual labels that can be removed
and replaced (eliminates cross-outs)." MADEMOISELLE
MORE
PRESS COMMENTS ABOUT FLEXADDRESS
"The FLEXADDRESS LIFETIME ADDRESS BOOK is elegant,
innovative and the only one you'll ever need...Always
current and perfectly organized." NEW YORK MAGAZINE,
HOLIDAY GIFT GUIDE
"The address book of a lifetime...a computer loses
the personal feel." GIFT & STATIONERY BUSINESS
"Designed for personal, family and business...never
needs to be replaced." STORES MAGAZINE
"It's been called the address book of a lifetime
for good reason! They're also affordable!"
SELLING POWER
"The American Gas Association certainly thought
it was an a-peeling idea; it bought the books as holiday
gifts for its employees." INCENTIVE MAGAZINE
"Every job goes smoother when you have the right
tools. End messy entries in your address book forever
with the new FLEXADDRESS LIFETIME ADDRESS BOOK."
SALES AND MARKETING STRATEGIES & NEWS
"A must have for an executive...parent... retiree
and teenager off to college." BEVERLY HILLS
TODAY
"Organizes and streamlines the chaos of the family
address book...as well as the address sections of most
personal organizers!"
EWA PUBLICATIONS
|
